Articulate CC

Online & Multimedia Marketing

(ärtićulāte) consultants have been leaders in shaping the latest digital and interactive technologies into flexible and powerful creative marketing assets since the dawn of the digital revolution. We blend the real-time power of new media with clear, powerful marketing communications that tell a story target customers will both hear and act upon. Multipurpose interactive visual assets and web development services of incomparable power and value.

The following are some of our recent (online videos and interactive multimedia) projects.

Sterling Commerce

(ärtićulāte) produces online videos that clarify the intricate functions and benefits of Sterling's software around the world. These online videos acted centerpieces for product launches in the US, Europe & Japan. They also serve as internal sales training tools. (Multiple examples within this tab

One Thomson Learning

(ärtićulāte) in association with Thomson, created this unique, gutsy and brand marketing launch designed to reshape behavior patterns and mindset of an entire organization; thereby transforming the value of the Thomson Brand through organic growth and increased investor share value.

Procore

(ärtićulāte) created an online video in the form of a believable testimonial. It featured key benefits that Procore’s construction user-base could relate to. Procore’s customer-base tripled since the adoption of this online video combined with other integrated efforts.

Sterling Commerce-International Versions

(ärtićulāte) produced multinational interactive online videos that clarify the intricate functions and benefits of Sterling software and were used to launch around the world. > Multiple language examples within this tab

Open It Up

(ärtićulāte) produced this online video broadcast in 38 countries via satellite simulcast. "Open it Up" was a multimedia extension of their print ad campaign. This online video investment was amortized on the website and at a variety of gloabal events. Winner: First Place Telly Award

HP SmartMeetings by StarCite

(ärtićulāte) produced this online video to introduce HP’s new online registration system for event planners. It benefits were demonstrated to over 80,000+ employees online. This company-wide initiative earned an $11 million in operational savings year one. Winner: 1st Place Marcom Award

Secure Computing

(ärtićulāte) created this online video that amortized Secure Computing's multimedia investment across a number of marketing venues. A digital "army" of colorful marchers paraded through this online video that communicated the challenges of doing business on the web and the benefits of doing business with Secure Computing.

The following are some of our recent (online video ads)

Harcout Achieve

(ärtićulāte) produced this soft-sell video ad announcing a $50,000 prize to customers. Streamed on the web, sent as promotional e-mail to key customer and shown at 6 national trade shows, this was part of an award-winning program. TSEA Focus Award Winner: "Best Integrated Trade Show Marketing Program"

Baker Hughes

(ärtićulāte) has produced technology presentations for BHI at SPE since 2004. A multifunctional video welcomes guests to global events and corporate headquarters around the world. Our “Measurably Better” campaign was carried to Moscow.

Bentley - Think

(ärtićulāte) produced and shot this 16mm film with color and black with white sequences to highlight issues. This creative video ad promoted the "THINK" product launch disguised as an independent film--all part of a mythical film festival. Winner: 1st Place Telly Award/ Cannes Film Festival entry

Masstech

(ärtićulāte) produced this short video ad to help potential customers in the broadcast industry visualize the complex business benefits of WAM, their integrated workflow asset management solution. This video ad was designed to have a "broadcast" look and feel and was shown at the NAB and online.

Bentley - Open It Up

(ärtićulāte) produced this product video ad in 38 countries via satellite simulcast. "Open it Up" was a highly successful multimedia extension of their print ad campaign. This video ad was also streamed on their website and used at a variety of events. Winner: First Place Telly Award

.

The following are some our recent (web development projects )