Experiential Marketing
(ärtićulāte) consultants have produced experiential marketing events for almost every venue. From internal corporate events on Broadway to interactive symposiums online to road shows around the globe. We are experts in face-to-face marketing both strategically and creatively. This yields marketing events focused on business objectives, yet delivered with the highest of professional and creative production values.
The following are some of our recent (corporate event marketing) projects.
Bentley Systems
(ärtićulāte) produced this event marketing campaign for their International Users Conference. Dramatic technical and staging elements, messaging, speaker support combined with this an module about the evolution of architecture. Winner: 1st Place Telly Award.
BIUC
(ärtićulāte) produced this event hosted by former Mayor Rudi Giuliani. This high energy corporate event marketing project was host to 3000 architectural design professionals. The event leveraged staging, outdoor projection, intelligent lighting and high-end media to dramatic effect.
Porter Cable
(ärtićulāte) produced an event entitled "Embrace the Edge" to serve as a metaphor for Porter Cable's product launch of industrial powered cutting tools. The corporate event marketing campaign featured a state-of-the-art, laser light finale that brought audiences to their feet.
Thomson Learning
(ärtićulāte) created a dynamic internal event for 1000 top sales performers. It positioned the President of Thomson Lifelong Learning as a film critic and host. This corporate marketing event, "Spotlight on Growth," incorporated scenes from favorite films as entertaining metaphors of what to do and NOT to do in the world of educational sales.
The following are some of our recent (tradeshow marketing) projects.
Saxon Math
(ärtićulāte) produced the "Different Look. Different Approach. Outstanding Results." campaign that used three (3) different wild animal motifs as metaphors to clarify the Saxon "difference." All brand marketing and messaging concept flowed seamlessly through the exhibit design, presentations and advertising. Saxon tripled their sales objectives.
Rigby/Steck-Vaughn
(ärtićulāte) produced "The New Look of Results" campaign for IRA in Chicago. The exhibit was designed to support the product launch of "Literacy by Design." A series of micro presentation "pods" and a mainstage presentation engaged new prospects and branded the launch.
Harcourt Achieve
(ärtićulāte) extended a tradeshow marketing campaign over 1 full year in six vertical markets. The "Get Connected" campaign yielded 290% more qualified leads & increased sales by 102%. Winner: TSEA Focus Award "Best Integrated Trade Show Marketing Program."
Baker Hughes
(ärtićulāte) produced engaging technical tradeshow presentations at SPE 2006 and 2008. Pairing in-house Baker Hughes experts with professionals kept credibility and professionalism at the highest level. Eight (8) different presentations daily & HD graphics attracted massive crowds and 3X qualified leads.
One Thomson Learning
(ärtićulāte) in association with Thomson, created this unique, gutsy and brand marketing launch designed to reshape behavior patterns and mindset of an entire organization; thereby transforming the value of the Thomson Brand through organic growth and increased investor share value.
Cable and Wireless
(ärtićulāte) produced this year-long corporate tradeshow marketing initiative that yielded a beautiful and surreal tradeshow presentation to draw crowds and spread their brand. This unique tradeshow presentation featured innovative writing, staging, lighting, media and performances from professional acrobatic performers to standing ovations.
The following are some of our recent (tradeshow presentations).
Saxon Math
(ärtićulāte) conceived and produced a unique tradeshow presentation at NCTM with a mainstage and 3 mini pod presentations to keep crowds fully engaged for over 30 minutes on average! The concept focused on using animal motifs to communicate the innate "differences" that provide "outstanding" results.
Baker Hughes
(ärtićulāte) produced a series engaging technical tradeshow presentations at SPE 2006 and 2008. Pairing in-house, Baker Hughes experts with professional presenters kept credibility and professionalism at the highest possible level. Eight (8) different presentations attracted massive crowds.
CBIS
(ärtićulāte) produced one of the most unique tradeshow presentations ever produced. The objective was to attract C-level management, many whom were sailors. Audiences were spellbound as 30' sails were hoisted and billowed by wind machines and a crew fought the elements aboard a J-24 … all indoors!
Bentley Systems
(ärtićulāte) produced this tongue-in-cheek trade show presentation, "The Game is Changing." Using the kitschy metaphor of TV game shows through 4 decades, it communicated how job demands were not what they used to be and achieved the VP of Marketing's main objective -- "owning" the show.
Cable and Wireless
(ärtićulāte) produced this year-long corporate event marketing initiative that yielded a beautiful tradeshow presentation to to spread their brand message. This unique trade show presentation featured innovative writing, staging, lighting, media and performances from world-class acrobatic performers.
Right Hemisphere
(ärtićulāte) produced this award-winning tradeshow presentation video in conjunction with a professional presenter. This video provided high-end support and award winning animations. The objective was to dynamically communicate key benefits to prospects and investors. Winner: 1st Place Telly Award
Hitachi
(ärtićulāte) put a new spin on the classic "man on the street" tradeshow presentation. The live presenter on a remote location spoke with a presenter on stage to build interest and communicate the corporate event marketing messages in a more conversational manner.
Baker Hughes
(ärtićulāte) has produced technology presentations for BHI at SPE since 2004. This tradeshow presentation (speaker support seen here only) was a "Tech Tour" around a 60' X 60' exhibit designed to inform prospects and analysts of the benefits of doing business with Baker Hughes.