Articulate CC

For Release at                                                                  Page 1 of 2

12 Noon, EST 

June 27. 2008                                                       

 

A collaborative marketing venture between Articulate Creative Communications, a New York­-based agency, and Sterling Commerce, a global leader in integration solutions, resulted in a 1st Place "Silver" Telly Award for excellence in the Film/Video direct marketing category. The Telly Awards honor the finest video and film productions created for the Web and other media from over 14,000 international entries.

 

Sterling Commerce is a division of AT&T. “We produce integration solutions that solve some pretty complex problems for businesses behind the scenes,” says Jim Gahagan, Sterling’s VP of Marketing. “Still, communicating how we do it is exceeding difficult because of the abstract nature of what’s really happening. Articulate Creative Communications did something no other marketing agency has done as well for us. They created a multi-purpose, 3D Web-enabled demo that perfectly depicted the scope and value of our solutions.”

 

Sterling Total Payments is an integrated solution for the financial industry. The solution reduces the time it takes to bring new business customers online, automates exception management issues, and provides superior visibility throughout the process. This accelerates revenue, reduces service costs and increases customer satisfaction.

 

“When we launched Total Payments at the NACHA show,” says Gahagan, “Articulate’s exceptional animation and clear storyline had customers, partners, employees and even competitors understanding what we have historically had difficulty communicating. That was very impressive. We have a number of divisions using Articulate now.”

 

Says ArticulateCC president Brian VandenBroucke, “We are delighted with this award and our on-going relationship with Sterling. This project gave us the opportunity to do what we do best, clarifying the complex.”

 

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Articulate Creative Communications is a boutique creative agency that specializes in launch marketing. ArticulateCC has over 17 years of cross disciplinary marketing communications experience and has created launch campaigns and marketing assets for companies around the world. Capabilities range from interactive multimedia, to events, to full-on integrated brand campaigns, to staff development. For more information, please visit www.articulateCC.com or contact Brian VandenBroucke at 917-678-5315