Allison Saget - Event Marketing & Brand Consultant
Allison Saget
Event Marketing & Brand Consultant
Contact: allison@articulateCC.com
Summary of Qualifications/Backgrounder
My clients find that my strategic customer-centric approach delivers an integrated event strategy tied to sales; providing a hard focus on ROI related to marketing dollars and how every initiative must reinforce the organization’s goals. Through assessing the big picture, engaging at the executive level, managing teams and leveraging industry contacts, my knowledge and expertise led me to develop and create EventBLT™ -- a strategic approach that integrates Brand Recognition, Lead Generation and Thought Leadership in order to shorten the sales cycle. This own and dominate framework allows companies to concentrate on their target audience while minimizing the logistic requirements to be more creative thus contributing to the bottom line.
Accomplished marketer, "brand-a-holic," author and speaker, I have deep expertise in strategy and messaging, as well as the planning and implementation of external and internal events, executive functions, sales meetings, sports & arts hospitality initiatives, tradeshows/conferences, partner programs, PR & analyst efforts, online campaigns, sponsorships, strategic philanthropy and stockholder meetings.
In my 20-year marketing career, I have created, designed and managed over 1,000 events, as well as worked in advertising, television, collateral design & production, logo merchandising and direct marketing. My clients and work experience have included such companies as: StarCite, Right Hemisphere, Oracle, SAP, Tektronix, Omniture, Procore Technologies, Harcourt Achieve, Unisys, DigitalThink, TWIKI.NET, Mint.com, Digital Island, Softmart, Cardinal Business Media and USA Cable Network.
My mantra is:
"Event Marketing is all about facilitating, easing, opening, accelerating and shortening the sales cycle. That’s it!"