Bentley - Video Ads
Video Ads Sase Study
(ärtićulāte) produced and shot this 16mm film with color and black and white sequences. This highly unusual video ad promoted "THINK": a product launch video disguised as an independent movie. The corporate marketing strategy included a complete promotional campaign that revolved around a mythical independent film festival. Winner 1st Place Telly Award and submitted to the Cannes Film Festival.