Saxon Math - Tradeshow Videos
Tradeshow Video Case Study
(ärtićulāte) produced this tradeshow video for Saxon Math at NCTM. Three different wild animal motifs were used as a metaphor in clarifying this difference for the product launch marketing campaign. The animals' unique skills in action mirrored Saxons' distinct advantages that that provided "outstanding results". The brand marketing program was designed to be elegant and ... different.