Baker Hughes - Tradeshow Presentations
Tradeshow Presentations Case Study
SPE 2006-2008.
(ärtićulāte) and Baker Hughes have responded to this need since 2006 with integrated tradeshow presentation campaigns that feature nine (9) highly professional technical presentations delivered each day! The campaign was aggressively promoted and branded throughout all marketing channels in a consistent manner. Content was edited and presenters coached pre-event for professional consistency. To maintain interest, a professional spokesperson worked in tandem with each technical expert to provide lead-in questions ala’ interview format. This technique enabled each expert to relax and answer the questions more naturally, relying upon content knowledge, rather than memorization skills.Booth traffic and qualified leads quintupled expectations. Standing room only crowds. The customer feedback was exceptional – over 96% positive.
Branded marketing technical presentations
Branded Marketing Schedule
Branded Lead Card
Branded Escalator Banners
Branded Signage and Trade Magazine Inserts
Baker Hughes: "Headquarters Video"
“This was truly one of our best efforts! It is great working with total professionals. There were 9886 registrations for the 2008 SPE. Out of 8486 attendees, 16% or 1357 attendees should have had an interest in the products/services BHI has to offer. There were a total of 136 qualified leads; leads with the proper follow-up could generate revenue for BHI. If you use the direct marketing approach of every 6 contacts producing revenue, BHI should have 22 new projects as a result of the 2008 SPE.”
Deborah Becker-Ferrara
Trade Show Manager
“As I constantly commented during and since the show, I was truly impressed with everything… Now we need to close those leads!”
Bill Mallin
Director, Marketing Communications