Articulate CC

 (ärtićulāte) produced this tradeshow markekting campaign to differentiate Saxon Math. They were historically successful because they weren't afraid to teach math differently. The "Different Look. Different Approach. Outstanding Results." campaign used three (3) different wild animal motifs as metaphors to clarify the Saxon "difference."  All brand marketing assets were integrated into pre-event, at-event, post-event and off-site event activities. The integrated messaging and design concept flowed through all exhibit structures, presentations and advertising. Saxon tripled their sales objectives.(see branding>product launch for more)