Integrated Tradeshow Marketing
The following are some of our recent (tradeshow marketing) projects.
Saxon Math
(ärtićulāte) produced the "Different Look. Different Approach. Outstanding Results." campaign that used three (3) different wild animal motifs as metaphors to clarify the Saxon "difference." All brand marketing and messaging concept flowed seamlessly through the exhibit design, presentations and advertising. Saxon tripled their sales objectives.
Rigby/Steck-Vaughn
(ärtićulāte) produced "The New Look of Results" campaign for IRA in Chicago. The exhibit was designed to support the product launch of "Literacy by Design." A series of micro presentation "pods" and a mainstage presentation engaged new prospects and branded the launch.
Harcourt Achieve
(ärtićulāte) extended a tradeshow marketing campaign over 1 full year in six vertical markets. The "Get Connected" campaign yielded 290% more qualified leads & increased sales by 102%. Winner: TSEA Focus Award "Best Integrated Trade Show Marketing Program."
Baker Hughes
(ärtićulāte) produced engaging technical tradeshow presentations at SPE 2006 and 2008. Pairing in-house Baker Hughes experts with professionals kept credibility and professionalism at the highest level. Eight (8) different presentations daily & HD graphics attracted massive crowds and 3X qualified leads.
Cable and Wireless
(ärtićulāte) produced this year-long corporate tradeshow marketing initiative that yielded a beautiful and surreal tradeshow presentation to draw crowds and spread their brand. This unique tradeshow presentation featured innovative writing, staging, lighting, media and performances from professional acrobatic performers to standing ovations.