Thomson Learning - Corporate Event Marketing

 Corporate Event Marketing Case Study

(ärti?ul?te) created a dynamic internal event for 1000 top sales performers. It positioned the President of Thomson Lifelong Learning as a film critic and host. This corporate marketing event, "Spotlight on Growth," incorporated scenes from favorite films as entertaining metaphors of what to do and NOT to do in the world of educational sales. Winner: 1st Place Telly Award

Thomson: "Spotlight on Growth"

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