Clarify the Complex Blog
No. It isn't your imagination. The marketing business and the world at large got a lot more complex very quickly. If you are like a lot of folks above a certain age, the digital revolution was simply not part of your upbringing. Many smart (assed) young professionals live and breathe technology as effortlessly as fresh air. But, like it or not, terms like cloud computing, social marketing, (FaceBook vs My Space vs Twitter vs Getting a Life),CSS, CMS, SEO, SaaS, SMS, MMS, RSS just scratch the surface of a bottomless pit of things we are expected to master faster than we can even identify what the hell they are.
If you scratch your head wondering how everything, including marketing communications got this complex, agonize over what social networking means to your future or have become a deer in the headlights in how to catch up and get with the program (or even wonder if it is all worth the effort) ... Clarify the Complex is dedicated to you. A Blog for those brave enough to say "I get confused sometimes" ... but are committed to survival by separating the good from the crap.
Dignified explanations, rants & commentaries from smart folks about the latest trends in marketing technology, new media and all the online digital stuff that we, (the 40+ year-old), MUST learn but simply don’t understand