Articulate CC

Objective: Math teachers are by nature, highly analytic people. Saxon needed a launch marketing program campaign to kick off its Grades 6-8 product launch. The campaign also needed to create marketing assets that would be fit into their existing brand mix - a brand campaign that appealed to their innate curiosity while proving product superiority with hard evidence.

Strategy: (ärtićulāte) was contracted as brand marketing agency and discovered that what separated Saxon Math from its competition, was the way they approach teaching math. Saxon was successful in its growth marketing efforts because they weren't afraid to teach math differently. Different Look. Different Approach. Outstanding Results. Three different wild animal motifs were used as a metaphor in clarifying this difference for the product launch marketing campaign. The animals' unique skills in action mirrored Saxons' distinct advantages that that provided "outstanding results". The brand marketing program was designed to be elegant and ... different.