Procore - Product Launch
Product Launch Case Study
Objective: Procore's objective was to double their user base in 6 months. A simultaneous and brand launch and product launch campaign was the driving force.
Strategy: (ärtićulāte) as the brand marketing agency, recommended a strategy that appealed to site supervisors - "guys with mud on their boots." Procore's new brand marketing "look and feel," website redesign, ad placements and events all focused on raising awareness and increasing its customer-base organically.
Results: After 2 years, the new brand launch has met investor and sales quotas on the mark.
Logo
This brand launch marketing campaign appealed to an audience of male, non-technical construction customers. "The Project Power Tool" communicated the brand launch in a very concrete way, and helped support the tag-line as part of the brand mix "At the core of every great project ... is Procore."
