Product Launch
The following are some of our recent (product launches).
Saxon Math
(ärtićulāte) designed the brand marekting strategy for Saxon Math's new product launch. Different Look. Different Approach. Outstanding Results. Three different wild animals were used as metaphors to clarify this difference for the product launch marketing campaign. The animals' unique skills in action mirrored Saxons' distinct advantages.
Procore
(ärtićulāte) designed and the brand launch strategy for a campaign that appealed to "guys with mud on their boots." Procore's new brand marketing look and feel, website redesign, ad design and events all focused on raising awareness and increasing its customer-base organically and interactively.
Brainchild
(ärtićulāte) was contracted as brand marketing digital agency and knew the first job was to give their existing logo and brand marketing more relevance and meaning. The existing logo was modified to support a new tag line, "The Shortest Path to Success." All product copy, web and statistics were re-evaluated and re-written to support the brand marketing product launch