Brainchild - Product Launch

Product Launch Case Study

Objective: Brainchild's target customers are district administrators and principals of children ages K-12. The objective of this brand marketing launch campaign was to update and professionalize all of the marketing assets and bring them into a cohesive brand mix.  Brainchild has been a leader in online assessment and evaluation for many years. As a successful entrepreneurial company, they wanted a growth marketing initiative, while maintaining the overall brand look and feel of Brainchild.

Strategy: (ärtićulāte) was contracted as their brand marketing digital agency, and knew the first job was to give their existing logo brand marketing relevance and meaning. The existing logo was graphically modified to literally support a new tag line, "The Shortest Path to Success." All product copy, web copy and statistical information was re-evaluated and re-written to support the brand marketing product launch.

Logo

Website

The website, originally built bit-by-bit over time, was redesigned to make navigation easier and brand marketing stronger. All static and video content made more accessible and user friendly. Analytics and easy online registration functionality were also added.

Brochure

An extension of Brainchild's logo became the creative inspiration for a for a new 24 page branded product brochure.

Packaging

A branded product box was also redesigned and manufactured to reflect the new integrated brand marketing corporate identity.