Brand Launch

The following are some of our recent (brand launches)

Procore

(ärtićulāte) recommended a strategy for their brand launch that appealed to "guys with mud on their boots." Procore's new brand marketing "look and feel," website redesign, ad placements and events all focused on raising awareness and increasing its customer-base organically and interactively.

One Thomson Learning

(ärtićulāte) in association with Thomson, created this unique, gutsy and brand marketing launch designed to reshape behavior patterns and mindset of an entire organization; thereby transforming the value of the Thomson Brand through organic growth and increased investor share value.
 

Allegiant

|allegiant| implemented the brand launch of Allegiant, a multinational group of companies that conceives, designs, and implements core technologies that result in sustainable economic development for emerging nations. Corporate identity, content development, strategic positioning and website implementation are among the many consultative services provided. 

ARTOC

Implemented a group-wide, brand identity and people engagement program for ARTOC, a privately owned conglomerate including petroleum, oil and gas which has grown through acquisition. Designed a series of programs for consistently communicating the brand values and associated behaviors across the group


Brand of Abu Dhabi

In November 2007, helped set up and staff the Office of The Brand of Abu Dhabi. OBAD is mandated by royal decree to manage all aspects of the launch and roll-out of the new Abu Dhabi brand. Launched a high profile event attended by the Crown Prince of Abu Dhabi and 400 high ranking officials from public & private sectors.

Emirates Nuclear Energy Corporation (ENEC)

Created an identity and guidelines for a new corporation that will oversee the UAE journey towards the peaceful exploitation and harnessing of nuclear energy.  The project was produced for a launch against a very aggressive timeline.  Produced décor/signage, branding and presentation materials.  

Hillwood Energy  

Wrote and designed a corporate brochure to bring to life the values, mission and strategy of this independent oil and gas producer owned by the Perot family. The brochure was complemented by inserts containing details of the company's major assets.

Partnership for Renewables 

Partnership for Renewables is a Carbon Trust enterprise working in partnership with public sector bodies to develop and manage on site renewable energy projects. Created a complete new brand identity and produced guidelines to help build the brand and ensure consistency across all applications.

Shell Renewables

Created brand guidelines for the Shell Renewables identity and developed a consistent look and feel for all of its marketing materials. The wave and window concept designed and implemented across exhibition stands, corporate brochures, merchandise, collateral, advertising and product brochures.

 

Shell

Created a unifying Central European brand positioning campaign for the retail channel – one which was differentiating, true to the Shell brand essence and able to straddle the very different market and customer scenario.

Accenture

Made the brand relevant and appealing to employees. Approach involved and international engagement program drawing inputs from key stakeholders to understand what each group needed from the brand and what would make it more relevant in their daily working life.

AstraZeneca

Faced with an increasingly strict regulatory environment in the UK, AstraZeneca needed to find a way of creating a cultural shift ensuring compliance as bringing true competitive advantage. Developed a central idea that could be used to inspire and create a rallying cry for the organization working as one.

Nokia

Nokia was considering the introduction of a supplementary youth positioning initiative to engage and recruit the vital youth audience into the brand. We were asked to run a global qualitative research exercise to examine several potential youth oriented expressions for Nokia.